Kingo Energy brandbook & website
Kingo is changing the way electricity is distributed. We helped them with an easy and beautiful website to help users understand how this guatemalan startup is changing the world. One bulb at a time.
Kingo is a socially focused business that offers renewable energy service to off grid rural communities without access to electricity. Their mission and vision is to provide clean, safe and affordable prepaid solar energy eliminating the need for expensive and unsustainable alternatives for 1.3 billion people without access to electricity worldwide.
When we first met with Kingo, they came in with an idea and a logo. They needed everything else. The first challenge we met was to institutionalize the brand by creating a brand book filled with ways of applying the brand and pieces that will help us communicate our message across the communities.
Kingo´s needed to get this project out in the world in order to look for future franchisee to expand their project world wide.
We understood that Kingo’s main concern was to be the light in the darkness, therefore, every element in the design should always reflect positive attitudes and happiness. Everything should represent the power of light and the contrast of it over darkness. So three words where used to represent this:
POSITIVISM + REALISM + CONTRAST
Here’s how we did it...
In order for people in the communities could find out and understand Kingo’s solution, the Kingo Team needed posters, flyers, banners to help them communicate important graphic information and to help them spread the voice.
Service & Technology
Increase in site traffic.
Diseño Latinoamericano is a digital publication that features latin american graphic designers and their work.