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What we have created for Don Chilero

Don Chilero
PitchBranding

Don Chilero Branding

Don Chilero is a Guatemalan hot sauce brand made to go with street food —shucos, tacos and chips— with a name that evokes the «owner of the spice». As a pitch proposal, we designed its visual identity: a logo inspired by urban and bus lettering, typography, color palette, iconography and packaging.

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