{"id":8783,"date":"2018-01-05T12:00:00","date_gmt":"2018-01-05T18:00:00","guid":{"rendered":"https:\/\/royalestudios.com\/?post_type=portafolio&#038;p=8783"},"modified":"2026-11-11T08:00:23","modified_gmt":"2026-11-11T14:00:23","slug":"don-chilero-branding","status":"publish","type":"portafolio","link":"https:\/\/royalestudios.com\/en\/projects\/don-chilero-branding\/","title":{"rendered":"Don Chilero Branding"},"excerpt":{"rendered":"<p>Don Chilero is a Guatemalan hot sauce brand made to go with street food \u2014shucos, tacos and chips\u2014 with a name that evokes the \u00abowner of the spice\u00bb. As a pitch proposal, we designed its visual identity: a logo inspired by urban and bus lettering, typography, color palette, iconography and packaging.<\/p>\n","protected":false},"author":4,"featured_media":8768,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"industria":[292],"area":[279],"tecnologias":[],"clientes":[817],"class_list":["post-8783","portafolio","type-portafolio","status-publish","has-post-thumbnail","hentry","industria-food-and-beverages","area-branding-en","clientes-don-chilero-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/royalestudios.com\/en\/wp-json\/wp\/v2\/portafolio\/8783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/royalestudios.com\/en\/wp-json\/wp\/v2\/portafolio"}],"about":[{"href":"https:\/\/royalestudios.com\/en\/wp-json\/wp\/v2\/types\/portafolio"}],"author":[{"embeddable":true,"href":"https:\/\/royalestudios.com\/en\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":2,"href":"https:\/\/royalestudios.com\/en\/wp-json\/wp\/v2\/portafolio\/8783\/revisions"}],"predecessor-version":[{"id":10370,"href":"https:\/\/royalestudios.com\/en\/wp-json\/wp\/v2\/portafolio\/8783\/revisions\/10370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/royalestudios.com\/en\/wp-json\/wp\/v2\/media\/8768"}],"wp:attachment":[{"href":"https:\/\/royalestudios.com\/en\/wp-json\/wp\/v2\/media?parent=8783"}],"wp:term":[{"taxonomy":"industria","embeddable":true,"href":"https:\/\/royalestudios.com\/en\/wp-json\/wp\/v2\/industria?post=8783"},{"taxonomy":"area","embeddable":true,"href":"https:\/\/royalestudios.com\/en\/wp-json\/wp\/v2\/area?post=8783"},{"taxonomy":"tecnologias","embeddable":true,"href":"https:\/\/royalestudios.com\/en\/wp-json\/wp\/v2\/tecnologias?post=8783"},{"taxonomy":"clientes","embeddable":true,"href":"https:\/\/royalestudios.com\/en\/wp-json\/wp\/v2\/clientes?post=8783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}